Part 1 in the series
Recently I wrote an article entitled “Old Warriors” in the August, 2009, Plaintiff Magazine where I interviewed some of the top plaintiffs lawyers in our State. I found that they consistently stayed abreast of new communication strategies, technology and trial strategies that we have learned in recent years.
I would like to follow up on this theme and address how we can promote our work, our law firms, and ourselves in an ethical, tasteful and effective way in the new millennium? In other words, how we can stay visible in this blizzard of new information bombarding us on the super highway of new information.
Before we can examine today’s opportunities, let us take a look at what we have done (and still do) to promote ourselves and our work.
A History of Trial Lawyer Business Development: The Beginning
When I first started practicing plaintiff’s trial law in the 60s and 70s, there was no such thing as advertising. We promoted ourselves in the following ways:
- Yellow Pages: we placed our addresses in the yellow pages and got recognition the old fashion way
- Public Speaking: we gave talks at Bar associations
- Lunch Is On Me: we took prospective clients and referring lawyers to lunches
- Mailers: occasionally we mailed (hard copy) out information about our law firms
- Newsletters: some of the more progressive plaintiffs firms began to have (hard copy) newsletters that they would send out periodically
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